Case Studies

What the framework looks like in practice.

Six engagements, six industries, one consistent structure: diagnose the real problem, design the fix, build it into the business, and measure what changed.

Manufacturing · 40-Employee SME

From founder-run to system-run in five months

Challenge

Every purchase order, hiring decision and customer escalation routed through the founder. Growth had stalled because the founder had become the bottleneck.

Diagnosis

The Business MRI™ scored Founder Dependency at 91/100 — among the highest we'd measured — while operational SOPs were largely undocumented.

Strategy

Redesign the org chart around three department heads with real decision authority, and rebuild core processes as written SOPs.

Execution

Twenty weeks of SOP development, weekly leadership reviews, and a phased handover of approval authority from founder to department heads.

Result

The founder now works a four-day week without daily approvals bottlenecking operations.

+38%
Operating margin improvement
91→34
Founder Dependency Index
5 mo
Engagement length
Retail Chain · 6 Locations

Building a franchise-ready model

Challenge

One flagship store performed well, but every attempt to replicate it in a new location produced inconsistent results and margin erosion.

Diagnosis

Success at the flagship depended entirely on tribal knowledge held by two long-tenured staff — nothing was written down or trainable.

Strategy

Codify the flagship's operating model into a franchise blueprint, training system and royalty structure.

Execution

Sixteen weeks building the operations manual, training curriculum, and legal framework for franchise agreements.

Result

The business signed its first cohort of franchise partners within the following year.

12
New franchise units signed in year one
100%
Locations operating on the documented SOP
4 mo
Engagement length
B2B SaaS · Seed Stage

Investor-ready in ten weeks

Challenge

A promising product with real customers, but financials and growth metrics scattered across spreadsheets that wouldn't survive investor diligence.

Diagnosis

Revenue recognition was inconsistent, churn wasn't tracked cohort-by-cohort, and there was no single source of truth for metrics.

Strategy

Rebuild the financial model, standardise metric definitions, and construct the investor narrative around defensible numbers.

Execution

Ten weeks of financial cleanup, dashboard build and pitch narrative development ahead of a seed extension round.

Result

The founder closed the round with two term sheets to choose between.

₹6.4Cr
Raised within the following quarter
2
Competing term sheets
10 wk
Engagement length
Regional Restaurant Chain

Standardising quality across expansion

Challenge

New outlet openings were consistently diluting the brand — inconsistent food quality and service standards city to city.

Diagnosis

No standardised training program existed; each outlet manager trained staff differently based on personal preference.

Strategy

Build a central training academy, quality-control checklist system, and a mystery-audit program across all outlets.

Execution

Twelve weeks establishing the training curriculum and rolling out the audit system to existing and new outlets.

Result

Customer satisfaction scores converged across all outlets within two quarters.

+22%
Customer satisfaction score improvement
18
Outlets standardised
12 wk
Engagement length
Professional Services Firm

Fixing a pricing problem, not a demand problem

Challenge

A consulting firm assumed it needed more clients. It actually needed better pricing — margins were being eroded by scope creep.

Diagnosis

Revenue analysis showed 30% of delivered work was unbilled scope expansion, invisible in the firm's own reporting.

Strategy

Redesign pricing into tiered packages with defined scope boundaries and a formal change-order process.

Execution

Eight weeks redesigning pricing, retraining the client-facing team, and rolling out new engagement contracts.

Result

Margin recovered without losing a single existing client relationship.

+19%
Gross margin recovered
0
Clients lost during repricing
8 wk
Engagement length
Web3 / Blockchain Startup

Building tokenomics for longevity, not hype

Challenge

An early-stage protocol had a working product but a token model that heavily favoured short-term speculation over long-term holders.

Diagnosis

Vesting schedules and emission rates created sell pressure that would likely undermine community trust within two years.

Strategy

Redesign token emission curves, align incentives with usage rather than speculation, and restructure the go-to-market sequence.

Execution

Six weeks of tokenomics modelling alongside the founding team's technical and legal advisors.

Result

The revised model was adopted ahead of the public token launch.

4 yr
Extended vesting horizon
6 wk
Engagement length

Your business could be the next case study.

Book a Strategy Session
Book Strategy Session